ChatGPT Ads changes target bidding, with a separate API transition
From November 9, new ChatGPT Ads campaigns get Target CPA or Target CPC. Legacy API fields change meaning for specified operations from November 18 and are deprecated January 1, 2027. Targets are not cost caps. First announcement date/timezone unknown; not tested.
Target CPA replaces Max Bid for new conversion campaigns; Target CPC becomes available for new click campaigns. From November 18, values in legacy API fields mean average-cost targets when creating campaigns or changing an existing ad group's bid type.
Taiwan advertising/billing legal entities have self-service access; Hong Kong/Macau do not. Account eligibility, Traditional Chinese UI and local costs need checking. Bidding objectives differ from billing events. Paid-ad information, not buying advice.
This concerns Ads Manager web and the advertising API, not a ChatGPT subscription feature. Consumer app applicability is unverified. This is paid auction advertising; no fixed local price is verified. The source gives a relative update time only; its first announcement date and effective timezone are unknown.
https://help.openai.com/en/articles/20001245-ads-manager-availability
Taiwan advertising/billing legal entities have self-service access; Hong Kong/Macau do not. Account eligibility, Traditional Chinese UI and local costs need checking. Bidding objectives differ from billing events. Paid-ad information, not buying advice.
This concerns Ads Manager web and the advertising API, not a ChatGPT subscription feature. Consumer app applicability is unverified. This is paid auction advertising; no fixed local price is verified. The source gives a relative update time only; its first announcement date and effective timezone are unknown.
https://help.openai.com/en/articles/20001245-ads-manager-availability
Usage conditions
- Hong Kong
- Hong Kong is not listed; the official page says self-service is unavailable in unlisted locations. Other arrangements are unverified.
- Macau
- Macau is not listed; the official page says self-service is unavailable in unlisted locations. Other arrangements are unverified.
- Taiwan
- Taiwan is listed for self-service, based on the advertising and billed legal entity location; this is not approval of every account or target market.
Official source: Bidding strategies and how pricing works in ChatGPT Ads