OpenAI launches business-claiming beta; agent creation starts with US merchants
Businesses in ChatGPT is distinct from the ChatGPT Business subscription, with separate claiming, verification and agent requirements.
OpenAI announced Businesses in ChatGPT beta on November 10, 2026. Eligible businesses can claim their information through Business Hub; Business Agent creation currently covers eligible US ecommerce and online-service businesses.
Claiming depends on location, category and verification support. Publishing edits, viewing insights, and creating an eligible agent require approved identity verification through Persona. Local stores and restaurants can claim only existing US listings. Taiwan’s inclusion on ChatGPT’s region list does not establish merchant-verification access; Hong Kong and Macau are absent. Merchants in all three fall outside the US agent-creation scope, which should not be read as a universal consumer-access rule.
Agents must identify themselves as AI representing the business and obtain explicit authorization to share user information or act for users. New profiles created through Persona become public automatically on OpenAI approval, unlike the separate agent-publication step. Feature-specific Chinese-language support, device rollout and pricing remain unverified. Not tested.
Merchant and consumer eligibility are different. Claiming guarantees neither ranking nor sales; publishing an agent does not authorize paid advertising.
Claiming depends on location, category and verification support. Publishing edits, viewing insights, and creating an eligible agent require approved identity verification through Persona. Local stores and restaurants can claim only existing US listings. Taiwan’s inclusion on ChatGPT’s region list does not establish merchant-verification access; Hong Kong and Macau are absent. Merchants in all three fall outside the US agent-creation scope, which should not be read as a universal consumer-access rule.
Agents must identify themselves as AI representing the business and obtain explicit authorization to share user information or act for users. New profiles created through Persona become public automatically on OpenAI approval, unlike the separate agent-publication step. Feature-specific Chinese-language support, device rollout and pricing remain unverified. Not tested.
Merchant and consumer eligibility are different. Claiming guarantees neither ranking nor sales; publishing an agent does not authorize paid advertising.
Usage conditions
- Hong Kong
- Local merchants are outside the US agent-creation scope. Consumer interaction eligibility is a separate, unverified question; claiming also depends on supported location, category and verification.
- Macau
- Local merchants are outside the US agent-creation scope. Consumer interaction eligibility is a separate, unverified question; claiming also depends on supported location, category and verification.
- Taiwan
- Local merchants are outside the US agent-creation scope. Consumer interaction eligibility is a separate, unverified question; claiming also depends on supported location, category and verification.